S.A.A.G is a collective of hospitality industry professionals, food scholars and policy influencers from South Asian nations who believe in promoting regional unity through culinary diversity.

It is founded by industry insiders with a passion for gastronomy, each with expertise and experience that contribute to the association in distinctive ways.

S.A.A.G , through the annual Food for Thought Fest, aims to fill the lacuna which exists currently in authoritative representation for gastronomy at a regional level.

The Food for Thought Fest and its related media activities as well as the South Asian Association for Gastronomy are being designed to serve as a:

  • Networking platform for food professionals, policy-makers, scholars and students
  • Consolidator of existing and emerging knowledge of South Asian gastronomy, cooking traditions and culinary heritage.
  • Thought leader for the region’s food and hospitality industry.
  • Focal point for the region’s gastronomy sector for industry practitioners abroad.